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Building Loyalty: The Art of Personalised Brand Experiences and Advocacy (By Tushar Vaishnavi)
Brand marketers need to enhance positive emotions, moving the customer from initial acceptance to building trust and, ultimately, fostering admiration
By Tushar Vaishnavi, Strategic Planning Director, Canon Central & North Africa (www.Canon-CNA.com). The winds of change have swept across the African consumer landscape over the past decade, reshaping shopping habits and behaviours, particularly among our vibrant younger generations. Coupled with technological advancements and a shifting consumer-brand dynamic, this presents unique challenges…